Our Story

In 1972, Mike and Julie opened a small store located in Burlington, Wisconsin. From humble beginnings, their desire to create something wonderful for their community quickly turned towards unique toys for all ages. Shortly thereafter, they opened a second location in Lake Geneva, Wisconsin. Upon the arrival of their daughter, Allison, the origin of the store name was born!

We are still a family owned business to this day and one of the oldest toy stores in the USA! We truly can't thank our customers enough as they have become part of the Allison Wonderland family. We are so grateful for all of your support!

Allison Wonderland continues today as a locally owned and family operated business. We continue to be advocates for our customers while focusing on the quality and value of the curated products we carry. Our goal is to help make the future brighter!

Please let us know if we can help you in any way!