The burgundy and blue storefront and windows of Allison Wonderland Toys & Games Lake Geneva, WI location

What makes Allison Wonderland unique from other toy stores

What makes Allison Wonderland unique from other toy stores

For 50 years, Allison Wonderland Toys & Games has taken pride in three factors:

1) We offer unique and wide variety of products

What makes Allison Wonderland unique and sets us apart is the wide variety of fun and interesting toys, games, puzzles, and arts and crafts we offer. With our physical and online stores adding new products weekly, there's always something new and exciting to discover!

2) Excellent customer service is key

Our goal isn't to just sell something, but rather, fulfill our customers' needs. If you are purchasing a gift, we want that gift to be the favorite toy of the receiver!

Our customers are part of the Allison Wonderland family and because of that we are here to help our customers in any way we can. Email or call us and you'll speak directly to a human!

We will find a resolution and you won't be left in the dark.

The interior of Allison Wonderland's Burlington, Wisconsin location showing multiple shelves of toys

3) Our knowledge + A curated product selection = Value and Quality

We are knowledgeable about the products we offer in our stores, and we hand-pick each and every item that we carry.

Value and quality are the cornerstones in the decision making process, so the companies we partner with focus on that and exceeding customers' expectations. It is of the utmost importance that the products we carry do what they say and last!

This allows our customers to focus on finding something they will enjoy forever instead of wondering if it will break within the first day of play. We love unique items along with classic toys that span all generations. Fun never goes out of style!

These values allow us to sell quality products and offer confidence, knowledge and passion to our loyal customers who've supported us for 50 years and beyond.

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